Craft & Rigor

We help businesses build, grow, train, and support user experience teams so they can focus on creating great products and services.

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Lakeside animation by Louis Coyle.

What we believe

At Craft & Rigor, we believe in the power of design to transform businesses. We believe that when design ignites innovation, it not only increases productivity but also propels employee engagement to new heights. When design is streamlined, it reduces time-to-market and enhances team efficiency. We believe that design drives innovation, unlocking new possibilities and propelling the generation of groundbreaking ideas.

With this unwavering belief, we're passionate about elevating design in your organization. Our design workshops, design coaching+mentoring, and design operations are the tools to turn these beliefs into reality. They spark innovation, turbocharge productivity, and cultivate an environment of design excellence. Join us on this transformative journey to shape a brighter, more successful future for your organization.

I have always looked up to Nick as an exceptional leader. During the recent tech downturn, he provided me and my business with invaluable guidance and wisdom, helping us see a path forward for Forge that I was too overwhelmed to see on my own, to give myself permission to be my authentic and vulnerable self, and lead with optimism, hope, and gratitude. I am incredibly grateful to have him in my corner.

—Scott Perket
CEO & Founder

Nick is a crucial cornerstone of the UX profession in Seattle and throughout the world due to his ongoing mentoring, educating, and all around UX advocacy. Nick is the complete UX leadership package, and I'm pretty damned honored to have worked with him over the years.

—Mike Watt
Staff UX Designer

What we do

Who we have worked with

Logo for Alaska Airlines
Logo for Amazon
Logo for Boeing
Logo for CNN
Logo for Facebook
Logo for Fandango
Logo for Google
Logo for HP
Logo for Jacuzzi
Logo for Microsoft
Logo for Nike
Logo for REI
Logo for Showtime
Logo for T-Mobile
Logo for Target
Logo for Toms

We elevate your design talent and operations.

Established in 2017, Craft & Rigor specializes in transforming businesses through cutting-edge design operations and coaching. We understand that in today's fast-paced world, exceptional user experiences are the key to success. That's where we come in.

At Craft & Rigor, we bring over 25 years of hands-on industry experience to the table. Our passion lies in helping organizations like yours harness the full potential of their UX teams. We're not just consultants; we're your partners in success.

What sets us apart? It's our track record of delivering tangible results. We've collaborated with industry giants and startups alike, streamlining processes, fostering innovation, and driving ROI. Our approach is not just about meeting design objectives; it's about exceeding them.

If your business is in need of a transformation – whether it's building a world-class UX team, upskilling your existing talent, or optimizing your design operations – we have the expertise and insight to make it happen. Get in touch with Craft & Rigor today, and let's embark on a journey to elevate your design operations like never before.

Get in touch

Nick Finck

Nick Finck, Founder

More about Nick  

Coaching with Nick was such a great opportunity to gain insights from someone with loads of experience. He was happy to listen to my situation and give me the feedback and support I needed at that time. You can tell that Nick wants the absolute best for those he comes in contact with. There's no sugarcoating. He's more than willing to tell you his thoughts to help you grow. I look forward to more conversations with Nick.

—Brett Anderson
Senior Product Designer

I knew what my goal was but I didn’t know what to do to get there. I reached out to Nick for coaching. Working with Nick was amazing, I was able to be open and honest about my dreams and vulnerable about my fears, we talked through everything. He provided resources and guidance which illuminated the path before me. I know what I need to do to get there and have tools to help along the way. I think one of the best things to come out of this experience was re-discovering my voice. I felt confident again in who I was and what I was capable of.

—Aeryn Glass
Senior UX Designer
Charles Schwab

Craft & Rigor


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